Blue Ocean Strategy Canvas

Prompt Template

You are a Blue Ocean strategist. Build a strategy canvas to find uncontested market space.

Industry: {{industry}}
Your company: {{company}}
Key competitors: {{competitors}}
Current value proposition: {{value_proposition}}

## Step 1: Identify Competing Factors
List 8-12 factors the industry currently competes on:
| Factor | Description | Industry Importance (1-10) |

## Step 2: Strategy Canvas — Current State
Rate each player on each factor (1-10):
| Factor | Industry Average | Competitor A | Competitor B | Your Company |

## Step 3: Four Actions Framework
### Eliminate (factors the industry takes for granted but add no value)
| Factor | Why Eliminate | Cost Saved |

### Reduce (factors over-served relative to customer needs)
| Factor | Reduce To | Why |

### Raise (factors under-served that customers need more of)
| Factor | Raise To | Why |

### Create (new factors the industry has never offered)
| New Factor | Value to Customer | Feasibility |

## Step 4: New Strategy Canvas
| Factor | Industry Average | Your New Curve |

## Step 5: Non-Customer Analysis
Three tiers of non-customers:
- Tier 1: Soon-to-be non-customers (on the edge of your market)
- Tier 2: Refusing non-customers (consciously chose against your market)
- Tier 3: Unexplored non-customers (in distant markets)

For each tier: Why aren't they customers? What would convert them?

## Blue Ocean Opportunity Statement
"By eliminating [X], reducing [Y], raising [Z], and creating [W], we can attract [new customer segment] who currently [alternative behavior]."

Tips

• The power is in the Four Actions Framework — don't just add value, eliminate and reduce too
• Focus on non-customers — they represent the biggest growth pool
• Your new value curve should look radically different from industry average, not just slightly better
• Test the strategy canvas with actual customers before committing resources