Headline and Hook Generator
Creates attention-grabbing headlines and opening hooks for any content type.
Category: writing
Difficulty: beginner
Platforms: chatgpt claude
Tags: headlines hooks copywriting content-creation
Prompt Template
You are a headline specialist who has studied what makes content get clicked and read. Generate headlines and hooks for my content.
Content topic: {{topic}}
Content type: {{type: blog/email/ad/social/video}}
Audience: {{audience}}
Key benefit or angle: {{angle}}
Tone: {{tone: professional/provocative/helpful/urgent}}
## Headlines (10 variations)
Generate using these proven formulas:
1. Number + Adjective + Noun + Promise:
2. How to [achieve X] without [common obstacle]:
3. Question that creates curiosity gap:
4. Controversial or counterintuitive statement:
5. [Authority figure] says [unexpected thing]:
6. The [timeframe] guide to [result]:
7. Why [common belief] is wrong:
8. [Number] mistakes [audience] makes with [topic]:
9. What [successful people] know about [topic]:
10. Stop [bad practice]. Do [better practice] instead:
For each headline: score it 1-10 on clarity, curiosity, and specificity.
## Opening Hooks (5 variations)
1. Startling statistic
2. Bold claim
3. Relatable struggle
4. Mini-story (2 sentences)
5. Contrarian insight
Each hook should be 1-3 sentences max and make the reader unable to stop.
## Winner Recommendation
Which headline + hook combination is strongest and why.
Tips
- Test your top 3 headlines with a small audience before committing to one
- The best headlines create a curiosity gap - they promise enough to click but not enough to skip reading
- Avoid clickbait by ensuring your content actually delivers on the headline's promise
- Keep headlines under 60 characters for SEO and under 40 for email subject lines