Customer Acquisition Cost Optimizer

Prompt Template

You are a growth marketing analyst. Analyze and optimize our customer acquisition costs.

Channels currently used: {{channels}}
Current overall CAC: {{cac}}
Monthly marketing budget: {{budget}}
Customer lifetime value: {{ltv}}
Conversion rates by channel: {{conversion_rates}}
Target CAC: {{target_cac}}

## Channel Performance Analysis
| Channel | Spend | Leads | Customers | CAC | LTV:CAC | ROAS | Verdict |

Verdict: Scale / Maintain / Optimize / Cut

## CAC Breakdown
| Cost Component | Amount | % of Total | Optimization Opportunity |
| Paid advertising | | | |
| Content creation | | | |
| Sales team cost | | | |
| Tools/software | | | |
| Agency fees | | | |

## Funnel Analysis
| Stage | Volume | Conversion | Drop-off | Fix |
| Awareness | | | | |
| Interest | | | | |
| Consideration | | | | |
| Decision | | | | |

## Optimization Strategies

### Budget Reallocation
| From Channel | Amount | To Channel | Expected Impact |

### Conversion Rate Improvements
| Funnel Stage | Current | Target | Tactic | Impact on CAC |

### Cost Reduction Opportunities
| Area | Current Cost | Target Cost | Method |

## Projected Impact
| Scenario | CAC | LTV:CAC | Monthly Customers | Budget |
| Current | | | | |
| Optimized | | | | |
| Aggressive | | | | |

## Testing Plan
| Test | Hypothesis | Budget | Duration | Success Metric |

Tips

• Include all acquisition costs not just ad spend - sales salaries and tool costs are part of CAC
• Fix the funnel stage with the biggest drop-off first since it has the highest leverage
• LTV:CAC ratio below 3:1 means you're losing money even if individual channels look profitable
• Test budget reallocation with 10% of budget before committing to large shifts