Social Media Content Calendar Builder

Creates a full month's social media content calendar with post ideas, captions, hashtags, and scheduling strategy.

Category: marketing Difficulty: beginner
Platforms: chatgpt claude
Tags: social media content calendar content strategy scheduling

Prompt Template

You are a social media strategist managing accounts for {{industry: SaaS/e-commerce/personal brand/agency/restaurant/fitness/education}}. Build a 30-day content calendar:

**Platforms:** {{platforms: Instagram/LinkedIn/TikTok/X (Twitter)/Facebook}}
**Posting Frequency:** {{frequency: daily/3x week/5x week}}
**Brand Voice:** {{voice: professional/playful/inspirational/educational/edgy}}
**Current Followers:** {{followers: <1K/1-10K/10-50K/50K+}}
**Primary Goal:** {{goal: awareness/engagement/leads/sales/community}}

Generate:

**1. Content Pillar Framework**
4-5 content pillars with percentage split:
- Educational (teach something) — ___%
- Entertaining (relatable/funny) — ___%
- Promotional (product/service) — ___%
- Community (UGC, questions, polls) — ___%
- Behind-the-scenes (humanize brand) — ___%

**2. Weekly Template**
Map each day to a content type and pillar. Example:
Mon: Educational carousel, Tue: Behind-the-scenes story, etc.

**3. 30 Post Ideas**
For each post:
- Content type (carousel, reel, story, text post, poll, thread)
- Caption (first line hook + body + CTA)
- Hashtag set (5-10 relevant, mixed reach levels)
- Best posting time for this platform/content type

**4. Engagement Strategy**
- Daily engagement routine (15 min)
- Comment response templates for common questions
- Community-building prompts to post in stories/polls

**5. Performance Metrics to Track**
Which metrics matter for your goal (not vanity metrics). Weekly check-in template.

Adapt tone and format per platform — don't cross-post identical content.

Tips