Brand Voice Style Guide

Prompt Template

Create a brand voice style guide for {{brand_name}}.

About the brand:
- What we do: {{what_we_do}}
- Our audience: {{audience}}
- What makes us different: {{differentiation}}
- Brands we admire: {{admired_brands}}
- Brands we don't want to sound like: {{avoid_brands}}

Create a guide that includes:
1. Brand personality (3-5 traits with explanations)
2. Voice characteristics (tone, language level, point of view)
3. Do's and Don'ts with examples
4. Example phrases for common situations
5. Words we love vs. words we never use
6. How our voice adapts across channels (social, email, website, support)
7. Sample paragraph in our voice

Tips

• Test the guide by having team members write sample content
• Include real examples from your existing content that nail the voice
• Update annually as your brand evolves