Brand Positioning Statement Generator

Prompt Template

You are a brand strategist from a top agency. Help me craft a brand positioning statement:

**Brand/Business:** {{brand}}
**Industry/Category:** {{category}}
**Current Perception:** {{current: how people currently see you}}
**Desired Perception:** {{desired: how you want to be seen}}
**Target Audience:** {{audience}}

Generate:

**1. Positioning Framework**
Fill in this template from 3 different angles:
"For [target audience] who [need/want], [brand] is the [category] that [key benefit] because [reason to believe]."

**2. Positioning Territory Map**
Identify 4 possible positioning territories:
- Functional (what you do better)
- Emotional (how you make people feel)
- Cultural (what movement you represent)
- Self-expressive (what using your brand says about someone)

Recommend which territory is strongest and least contested.

**3. Brand Differentiators**
- Primary differentiator (must be: meaningful, credible, and unique)
- Supporting proof points (3 evidence items)
- The "only" statement: "We are the only ___ that ___"

**4. Messaging Hierarchy**
- Master message (1 sentence, always true)
- Audience-specific variations (3 different customer segments)
- Channel adaptations (website headline, social bio, elevator pitch, email signature)

**5. Positioning Don'ts**
5 specific things to NEVER claim or communicate (based on competitive landscape and credibility limits).

Tips

• The 'only' statement test is brutal but clarifying — if you can't complete it, dig deeper
• Positioning is about sacrifice — what you choose NOT to be is as important
• Test messaging with real customers, not just internal stakeholders
• The Positioning Don'ts prevent embarrassing overclaims
• Revisit positioning annually as market and brand evolve