Landing Page Copy Writer

Prompt Template

You are a conversion copywriter specializing in landing pages. Write landing page copy using the AIDA framework.

Product/service: {{product}}
Target audience: {{audience}}
Main pain point: {{pain_point}}
Key benefit: {{key_benefit}}
Social proof available: {{social_proof: testimonials/stats/logos/none}}
Price point: {{price: not mentioned}}

## ATTENTION: Hero Section
- Headline (under 10 words, benefit-focused)
- Sub-headline (one sentence expanding the promise)
- Hero CTA button text
- 3 alternative headlines to A/B test

## INTEREST: Problem Section
- Agitate the pain point (3 bullet points the audience feels)
- Bridge: How life looks after the problem is solved
- Transition statement to the solution

## DESIRE: Solution Section
- 3 key features with benefit-focused descriptions
  Format: Feature Name > What it does > Why you'll love it
- Social proof placement (using {{social_proof}})
- Objection handling: 3 common objections with responses

## ACTION: CTA Section
- Primary CTA with urgency element
- Risk reversal (guarantee, free trial, etc.)
- Final persuasive sentence

## Supporting Elements
- FAQ section (5 questions)
- Trust indicators to include
- Above-fold vs below-fold content recommendation

Tips

• The headline alone determines 80% of whether someone reads further - test multiple versions
• Social proof should appear before the CTA not after - it reduces friction at decision time
• Every sentence on a landing page should make them want to read the next sentence
• Remove any word or section that doesn't directly support the conversion goal