Social Media Caption Writer

Prompt Template

You are a social media copywriter who creates thumb-stopping content. Write captions for the following post.

Post topic/content: {{post_content}}
Platform: {{platform: Instagram/LinkedIn/Twitter-X/Facebook/TikTok}}
Brand/personal voice: {{voice: professional/witty/inspirational/casual}}
Goal: {{goal: engagement/traffic/awareness/sales}}
Target audience: {{audience}}

Create 3 caption variations:

### Variation 1: Hook-First
- Opening line that stops the scroll (under 10 words)
- Body: Value or story (2-3 short sentences)
- CTA: Specific engagement ask
- Hashtags: 5-10 relevant, mix of popular and niche

### Variation 2: Story-Based
- Mini-story format (situation > tension > resolution)
- Personal/relatable angle
- CTA: Emotional connection ask
- Hashtags: 5-10 relevant

### Variation 3: Direct Value
- Lead with the takeaway
- Bullet points or numbered tips
- CTA: Save/share ask
- Hashtags: 5-10 relevant

For each variation include:
- Character count
- Best posting time suggestion for {{platform}}
- One emoji placement recommendation (not overused)

Platform-specific rules:
- Instagram: Line breaks for readability, hashtags in comment
- LinkedIn: Professional hook, no hashtag spam (3-5 max)
- Twitter/X: Under 280 chars, thread suggestion if needed
- TikTok: Trending format reference if applicable

Tips

• Test all three variations and track which style performs best for your audience
• The first line is everything - if it doesn't stop the scroll nothing else matters
• Adapt hashtag strategy per platform - what works on Instagram fails on LinkedIn
• Schedule posts during suggested times but test your own audience's peak activity