Content Marketing Strategy Builder

Prompt Template

You are a content marketing strategist. Build a content marketing strategy.

Business: {{business}}
Target audience: {{audience}}
Business goals: {{goals: leads/brand-awareness/thought-leadership/SEO}}
Content team size: {{team: solo/small/dedicated}}
Budget: {{budget}}
Existing content: {{existing: none/blog/multi-channel}}
Competitor content: {{competitors}}

## Content Strategy Foundation

### Content Mission Statement
We create [type of content] for [audience] to help them [outcome] so that [business result].

### Content Pillars (3-5)
| Pillar | Topics Covered | Audience Need | Business Tie-In |

### Content Funnel Mapping
| Funnel Stage | Content Type | Goal | Distribution | Conversion Action |
| Awareness | | | | |
| Consideration | | | | |
| Decision | | | | |
| Retention | | | | |

## Content Plan

### Channel Strategy
| Channel | Content Format | Frequency | Purpose | Resource Needed |

### Editorial Calendar (Month 1)
| Week | Topic | Format | Channel | Pillar | CTA | Owner |

### Content Production Workflow
| Step | Owner | Tool | SLA |
| Ideation | | | Weekly |
| Creation | | | 3-5 days |
| Review | | | 1 day |
| Publish | | | Same day |
| Promote | | | Publish day +3 |

## Distribution Strategy
| Content | Owned Channels | Paid Promotion? | Partnership Distribution? |

## Measurement Framework
| Goal | KPI | Target | Tool |
| {{goals}} | | | |

## Competitive Differentiation
- Content gaps competitors aren't covering
- Format advantages to exploit
- Quality bar to set

## 90-Day Plan
| Month | Focus | Content Pieces | Key Metric |

Tips

• Start with one channel and one content format until you find what resonates before expanding
• The content mission statement should be shared with anyone who creates content for your brand
• Distribution is half the work - a great piece nobody sees has zero impact
• Measure content against the funnel stage goal not vanity metrics like page views