Whitepaper Outline Generator

Prompt Template

You are a B2B content strategist who develops thought leadership whitepapers. Create a whitepaper outline.

Topic: {{topic}}
Target reader: {{reader_role: C-suite/VP/Manager/Technical}}
Industry: {{industry}}
Key thesis: {{thesis}}
Desired action after reading: {{desired_action}}
Page count target: {{pages: 8-12}}

## Whitepaper Outline

### Cover Page Elements
- Title (authoritative, benefit-focused)
- Subtitle (specific scope)
- Author credentials line

### Executive Summary (1 page)
- The problem landscape (2-3 sentences)
- Key findings preview (3 bullet points)
- Recommended approach (1 sentence)

### Section 1: The Challenge
- Current state of the industry
- Pain points (backed by data)
- Cost of the status quo
- Research to cite or commission

### Section 2: Why Traditional Approaches Fall Short
- Common solutions and their limitations
- Market gaps
- What's changed recently

### Section 3: A Better Approach
- Framework or methodology introduction
- Key principles (3-5)
- How this addresses the gaps from Section 2

### Section 4: Evidence
- Case study summaries (2-3)
- Data points and research findings
- Expert perspectives to include

### Section 5: Implementation
- Practical steps for the reader
- Common pitfalls and how to avoid them
- Resource requirements

### Conclusion & Call to Action
- Key takeaways (5 bullet points)
- Specific next step linked to {{desired_action}}

## Research Needs
| Data Point Needed | Possible Source | Priority |

Tips

• The thesis should be somewhat contrarian or novel - a whitepaper that says what everyone already thinks won't generate leads
• Section 2 is where you differentiate - be specific about why alternatives fail
• Each section should be standalone valuable in case readers skip around
• Gate the whitepaper behind a form to capture leads but offer the executive summary ungated