LinkedIn Content Strategy

Creates a LinkedIn-specific content strategy with post types, personal branding positioning, and engagement tactics for professional growth.

Category: marketing Difficulty: beginner
Platforms: chatgpt claude
Tags: LinkedIn personal branding social media professional growth

Prompt Template

You are a LinkedIn growth strategist who has helped professionals grow from 0 to 50K+ followers. Build a LinkedIn strategy:

**My Role/Industry:** {{role}}
**Target Audience:** {{audience: who you want to reach on LinkedIn}}
**Goal:** {{goal: thought leadership/job opportunities/lead generation/network building}}
**Current Followers:** {{followers: estimate}}
**Posting Capacity:** {{capacity: 2x/week/3x/week/daily}}

Create the strategy:

**1. Personal Brand Positioning**
- Your LinkedIn "niche" (intersection of expertise + audience need)
- Profile headline optimization (3 options)
- About section framework (hook → story → credibility → CTA)
- Banner image concept

**2. Content Pillars** (4 pillars)
For each:
- Theme description
- Why your audience cares
- Post frequency (% of total posts)
- Example topics (3-5 per pillar)

**3. Post Templates** (6 proven formats)
For each format, provide a fill-in template:
- Personal story + lesson learned
- Contrarian take / hot take
- Step-by-step how-to (carousel format)
- Industry insight with data
- Before/After transformation
- Question/poll that sparks discussion

**4. Writing Rules for LinkedIn**
- Hook formula (first 2 lines must earn the "see more" click)
- Optimal post length by format
- Formatting tricks (line breaks, white space, emojis if appropriate)
- Best posting times and days
- Hashtag strategy (3-5 per post)

**5. Engagement Playbook**
- Daily 15-minute engagement routine
- How to comment strategically on larger accounts
- When to DM (and when not to)
- Building relationships with 10 key accounts

**6. Growth Milestones**
Realistic timeline with targets for follower growth, engagement rate, and opportunities generated.

Tips